OBJECTIVE

We set out to create a captivating film for the collaboration between N.I.P and ARGO at Four Seasons Hotel, connecting with an audience passionate about artisanal spirits and innovative experiences. By showcasing the craftsmanship of N.I.P and the creative mixology of ARGO, our goal was to craft a story that not only generated excitement for the partnership but also established cultural relevance. This project authentically celebrates the intersection of creativity and craftsmanship, delivering a surprising and delightful narrative.

The BIG IDEA.

Delivering unexpected surprises with creativity and taste

The film centres around humour and innovation, exploring the fusion of traditional craftsmanship with modern creativity. It begins with N.I.P chairman Nick professionally introducing their artisanal spirits, highlighting the meticulous craftsmanship and the brand’s philosophy. However, a surprising twist unfolds when ARGO's creative lead secretly enters the N.I.P factory and, unnoticed, adds a variety of unique ingredients into the process.

Through this unexpected act, a brand-new product is born—a drink that not only retains the artisanal essence of N.I.P but also incorporates ARGO’s innovative flair.